Transforming India's Urban Vs Rural E-commerce System
Introduction : The rise of e-commerce has brought about significant changes in the global business landscape, impacting both small businesses and local markets. While e-commerce has undoubtedly offered convenience and accessibility to consumers, it has also posed challenges to traditional brick-and-mortar stores, particularly in developing countries like India. This article explores the current state of India's e-commerce system and proposes a comprehensive strategy to address the challenges faced by small businesses and local markets. E-commerce Business Models: Urban vs. Rural In urban areas, shops selling quality products are found every few hundred meters, while in rural areas, the distance between such shops can be several kilometers. Despite this, e-commerce companies continue to focus on urban and city customers, neglecting the needs of rural communities. This disparity in e-commerce services between urban and rural areas is due to several factors, including: Infra...